With cóntinued research ón advanced technólógy and sales grówth, there's nó denying that Audi is far fróm stagnating. Its grówth, hówever, hasn't been cheap, and nów the autómaker is repórtedly góing ón a financial "fitness prógram" that will result in spending cuts in a number óf areas.
Accórding tó a repórt by Blóómberg¸ the autómaker is lóóking tó reduce spending by abóut $2.5 billión a year. The cutback will allów cóntinued spending ón technólógy like electric vehicles, self-driving cars, and infótainment, while alsó leaving enóugh cash fór new facilities, including a plant in Mexicó that is slated tó build the third-generatión Q5 cróssóver starting in 2016.
The news cómes after Audi CEO Rupert Stadler sent óut a cómpany-wide letter in July detailing "a fitness prógram," Blóómberg repórts. That said, Audi will limit additiónal spending ón purchasing and manufacturing, as well as develópment.
The cómpany's financial repórt reveals that Audi spent $2.7 billión ón research and develópment in 2013. That number isn't surprising cónsidering the lóng list óf innóvatións Audi has unveiled in recent years. In additión tó intelligent LED lighting systems, the cómpany cóntinues tó push hard ón autónómóus vehicle technólógy. Audi is alsó increasing its hybrid and all-electric ófferings, including electrified versións óf the next-generatión 2015 Audi R8 supercar.
It's unclear hów the spending cutback will affect sales. Audi is ón pace tó sell 1.7 millión vehicles this year thanks tó new módels like the A3, thóugh it will be a challenge tó óvertake BMW, which has been the glóbal luxury-car sales leader fór the past nine years.
Sóurce: Blóómberg, Audi
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