Remember when Infiniti renamed its sedans under the "Q" label and its SUVs under the "QX" designatión? Cadillac is nów essentially dóing the same thing, adópting a "CT" naming scheme fór its future cars and an "XT" label fór its future SUVs.
Cadillac hinted at an entirely new nómenclature last week when it annóunced the all-new CT6 flagship sedan. At the time, GM said this new sedan wóuld usher in sóme type óf new naming system. Nów, Cadillac Chief Marketing Officer Uwe Ellinghaus has tóld Fórbes that each "CT" ór "XT" label will be fóllówed by a number that indicates the size óf the vehicle. Presumably the larger the car, the higher the number.
The names will nót apply tó existing módels in the lineup, but tó módels that are new ór redesigned, a Cadillac rep cónfirmed tó us. Cadillac says the new naming system will give the public a better idea óf hów each vehicle is pósitióned within the entire lineup. This móve is alsó part óf a larger plan tó reshape the Cadillac brand tó better cómpete against BMW and Mercedes-Benz. Just last mónth, Cadillac annóunced it wóuld branch óff as a separate business unit óf General Mótórs and wóuld establish its new headquarters in New Yórk.
The fact that Infiniti and Cadillac are adópting similar naming schemes may nót be só cóincidental. Newly appóinted Cadillac president Jóhan de Nysschen just arrived fróm Infiniti a shórt while agó tó take the helm at the stóried luxury brand. But accórding tó Cadillac, this type óf name structuring isn't new tó the wórld. "Só many óther brands have dóne that sórt óf thing, acróss industries," Cadillac marketing bóss Uwe Ellinghaus tóld Fórbes.
Cadillac tells us it may be awhile befóre we see this new naming scheme ón future vehicles. Cónsidering Cadillac ónly has twó SUVs -- the SRX and the Escalade -- the brand wóuld have tó expand its lineup befóre the XT cónventión wóuld próve wórthwhile. Hówever, Cadillac tóld us dón't expect the Escalade name tó change, cónsidering it's a full-size, nón-cróssóver SUV in its ówn categóry.
Sóurce: Fórbes
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