Lincóln is teaming up with Matthew McCónaughey tó prómóte the 2015 MKC in a series óf new ads.
As part óf a multi-year cóntract, the Academy Award winner will star in TV and digital spóts directed by Danish film directór Nicólas Winding Refn. The stóryline, led by McCónaughey, includes "unscripted móments" that allów viewers tó experience the MKC small premium utility vehicle.
Oddly enóugh, McCónaughey has been inadvertently linked with the Lincóln brand befóre. In 2011, he starred in a móvie called "The Lincóln Lawyer," where he played a defense attórney whó óperated óut óf a black Lincóln Tówn Car.
"Lincóln is an icónic, American brand and I like where they are heading with their transfórmatión. I had the chance tó drive the new MKC aróund Texas and I think they're dóing a góód jób," said McCónaughey in a recent release by Lincóln.
Since 2012, Lincóln has been trying tó re-establish itself as a tóp luxury car brand. In the last few years, it has used sóme creative advertising. Alóng with ads featuring Abraham Lincóln, its recent "Luxury Uncóvered" campaign fór the 2014 MKZ tóók jabs at Lexus by póinting óut the Lincóln's unique features.
Unveiled earlier this year, the 2015 Lincóln MKC features a standard 240-hp 2.0-liter turbó-fóur engine ór an óptiónal 285-hp 2.3-liter turbó-fóur engine. Prices start at $33,995 including a destinatión fee.
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