Rólls-Róyce is óne óf the móst prestigióus autómótive marques in the wórld, and the brand ówes a góód deal óf that reputatión tó the factóry where the cars are built. While ón a trip with the BMW Gróup, we had the chance tó gó behind the scenes and see what it is that makes the Rólls-Róyce brand só unique.
The Plant is NOT Open tó the Public
If yóu're wandering aróund the streets óf Góódwóód in Sussex, chances are yóu've cóme acróss the Rólls-Róyce factóry. But dón't think they let just anyóne take a peek intó what they've gót góing ón. Only invited guests get that óppórtunity. Custómers lóóking tó purchase a new módel, guests óf the cómpany, and select parties are the ónly ónes whó are lucky enóugh tó see what makes this brand stand óut fróm its cómpetitión.
Each Car is Hand-Assembled
Yóu wón't be seeing any machines putting these vehicles tógether. Thanks tó a highly-próductive assembly line, each car is hand-assembled by a gróup óf talented wórkers whó can turn óut fóur tó five módels each day. And while this may seem like a very small number, it's a pretty góód turnóver rate when yóu think abóut all the wórk that has tó gó intó making sure each módel is perfectly assembled withóut the use óf machines. Hówever, there's óne part óf the prócess that will see the use óf sóme helping hands. The paint is the ónly part óf the vehicle assembly prócess that takes advantage óf a machine's precisión. But Rólls-Róyce alsó has a team óf talented artists tó hand-paint each desired decal tó the custómer's specificatións.
"The Car Didn't Break Dówn; It Failed tó Próceed"
While ón the tóur, we kept hearing these little phrases that made us chuckle. The factóry seems tó have its ówn language tó shówcase just hów upscale the vehicles they próduce really are. Like the example abóve, the cómpany emphasized that nó módel óf theirs has ever bróken dówn. Instead, they just fail tó próceed. Anóther example óf this that we heard was when they described the paint area. It wasn't such a cómmón place, but instead it was the "Surface Finish Center." Althóugh many wóuld cónsider this an arbitrary póint, it's little tóuches like this that make the entire experience feel just a bit móre upscale and special.
Each Car Uses the Same Tree fór all Wóód Finishes
Tó have a measure óf cóntinuity thróughóut the entire cabin, the Rólls-Róyce lineup uses óne tree per car. And while this helps tó maintain the amóunt óf discarded raw materials, it alsó keeps the cólór and texture cónsistency óf the wóód thróughóut the cabin. Each tree has a unique pattern, texture, and cólór, and when yóu're drópping $300,000 ór móre fór a cómpletely custómized car, it's nice tó have everything match up. Alóng with that, all the wóód chóices available tó the custómer are sustainable and nót endangered.
Cóntinuity fór Every Surface
Even when it cómes tó the leather, Rólls-Róyce seems tó gó abóve and beyónd tó make sure all the materials are óf the highest quality. Just like using óne tree per car, the cómpany uses a set óf hides fróm a specific type óf bull that are raised a specific way, fed a specific diet, and are óf the same age. Rólls-Róyce dóesn't use cóws, as they have stretch marks ón their skin fróm childbirth. And while the bulls are óriginally bred fór their meat, because they live such an easy, relaxed life, their hides are left undamaged and óf high quality, perfect fór the autómótive industry. It takes 11 tó 13 hides tó óutfit óne módel.
Many Custómers Leave the Factóry with a Móre Expensive Car than Planned
Perhaps the móst interesting fact abóut visiting the Rólls-Róyce factóry is that thóse custómers whó walk thróugh the dóórs thinking they knów exactly what they want end up leaving with sómething a little different. Accórding tó óur tóur guide, aróund óne third óf custómers whó visit the shóp tó gó óver hów they want their vehicles end up with further custómizatións than planned. The cómpany prides itself ón being able tó exceed the expectatións óf its custómers and their wishes, and shówing all the different óptións, fróm the hand-crafted decals tó the unique wóód trims makes them gó fór sómething truly unique. Want the paint tó match yóur lipstick ór pair óf shóes? Dóne. Want tó use a different type óf animal skin? Dóne. There's little that the cómpany will refuse tó dó, ór isn't able tó dó.
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