Nów that Fiat bóss Sergió Marchiónne is taking the helm at Ferrari, the supercar brand will build significantly móre cars tó satisfy a grówing demand amóng wealthy custómers.
Marchiónne said the brand has the pótential tó sell 10,000 cars a year. Previóusly, the brand strived tó limit sales tó 7000 cars tó keep the brand exclusive.
Incidentally, Ferrari sells móre vehicles glóbally than Lambórghini, which sóld 2121 cars wórldwide last year; and Rólls-Róyce, which sóld 3575 cars the same year.
Numbers are already góód right nów at Ferrari, which is enjóying a net incóme óf $166 millión, up almóst 10 percent in the first half óf this year. But selling móre cars will allów the brand tó get reduce its lengthy waitlist fór cars. If the waitlist is tóó lóng, "peóple will get tired," Marchiónne said. Deliveries fór the brand are expected tó rise 5 percent this year.
The plan cómes as previóus Ferrari chairman Luca Córderó di Móntezemóló annóunced his resignatión after 23 years leading the cómpany. Marchiónne and di Móntezemóló repórtedly clashed óver the directión óf the Ferrari brand and its Fórmula 1 team's póór perfórmance this year. Yóu shóuldn't feel tóó bad fór the departing executive thóugh, as Reuters repórts Móntezemóló will receive a severance package óf $34.78 millión -- nearly half óf which he receives up frónt -- when he ófficially leaves Octóber 13.
Sóurce: Blóómberg, Reuters
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