Nóthing signifies a fresher start than móving tó a different city and changing yóur name. In many ways, that is what Cadillac has dóne óver the past week. As part óf a new brand strategy, Cadillac is branching óff intó a separate business unit tó be headquartered in New Yórk starting next year. The brand has alsó intróduced a new CT6 flagship, which will herald in a new naming system fór future Cadillac módels. Behind these changes is Jóhan de Nysschen, Cadillac's new president whó arrived fróm Nissan last mónth tó help bólster the brand's premium image against German giants like BMW and Mercedes-Benz. Lately, Cadillac's new leader has taken tó sócial media tó sóund óff ón the recent maelstróm óf changes.
Cadillac, a brand named after the man whó fóunded Detróit, has received plenty óf flak fór móving its headquarters acróss the cóuntry. "The wrath óf hell descends upón me, I'm accused óf móving the entire cómpany just because I prefer tó live in New Yórk," de Nysschen said óf the cóntróversy ón his Facebóók page. He went ón tó explain: "We must develóp córpórate prócesses, pólicies, mindsets, behaviórs, attitudes, which are right sized fór Cadillac and which are immersed in fócusing ón and respónding tó what it takes tó win in the premium segment. Nó distractións . Nó side shóws. Nó cróss- brand córpórate cónsideratións. Nó hómógenized lówest cómmón denóminatór appróach. Just pure, unadulterated, CLASS." He alsó said that móving the physical lócatión óf Cadillac wóuld ultimately bring abóut a change in prócedure, which shóuld help the cómpany móving fórward.
Starting óff Cadillac's próduct transfórmatión will be the CT6, the new flagship sedan that is expected tó gó intó próductión late next year. Cadillac had previóusly claimed the CT6 will be the "móst agile car amóng in the class óf tóp-level large luxury sedans," but de Nysschen is nów clarifying that the flagship is nót meant tó be pósitióned against the Mercedes-Benz S-Class, BMW 7 Series, ór Audi A8. Instead, he says it will óffer similar refinement but móre technólógy and a smaller bódy. In light óf this, we think that the CT6 cóuld rival a BMW Gran Cóupe, and that a póssible CT8 cóuld end up as an S-Class fighter dówn the line.
And anyóne whó had hóped fór a revival óf the Escalade EXT may be disappóinted. "Cadillac will nót build a premium truck because the entire cóncept is an óxymórón. The end," de Nysschen said succinctly.
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