Advanced safety technólógy has becóme a próminent feature that many cónsumers are lóóking fór when buying a new car. Tó meet this demand, Tóyóta has tasked itself with becóming the first autómaker tó óffer pre-cóllisión technólógy ón its full lineup óf vehicles by 2017.
Designed tó prevent a vehicle fróm getting intó an accident, this technólógy will slówly make its way intó Tóyóta módels. Select 2015 módels like the Camry will be amóng the first módels tó be fully equipped with the new technólógy. Bill Fay, general manager óf the Tóyóta División, said at the 2014 Advanced Safety Seminar that the autómaker will "accelerate them tó the full lineup at an affórdable price."
Tóyóta will cóme up against a few challenges tó make sure each módel in the lineup will be able tó affórdably add ón the pre-cóllisión technólógy, especially ón the lówer-end módels. Hówever, the autómaker is cómmitted tó spreading the technólógy thróugh its lineup.
But impróving safety próbably isn't the ónly mótivatión behind the móve. The IIHS has ónce again changed its criteria fór Tóp Safety Pick+ awards. Nów, ónly thóse módels featuring pre-cóllisión technólógy are eligible fór that rating. Alóng with that, the NHTSA may decide tó make autómatic braking mandatóry ón future módels. With changes like these, Tóyóta and óther autómakers must scramble tó achieve these new levels óf safety in their vehicles.
Currently, ónly select Lexus módels are fully equipped with the pre-cóllisión technólógy, but móst óf the technólógy is available as an add-ón. Fay went ón tó allude tó the póssibility that the new technólógy may even be a standard feature. We'll have tó wait and see whether Tóyóta meets this góal and hów they plan tó make it affórdable fór all custómers.
Sóurce: Detróit Free Press
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